To be honest, I wasn’t signed up for this class right away, because I first looked over it and didn’t think it would help towards my major. Then I realized that it actually works perfect as an addition to what I’m studying.
Unlike a lot of people in our class, I am actually an English major.My main focus is linguistics and Technical Writing, so I find getting the chance to read about how to add visual aspects to your writing very interesting. One big thing about technical writing is how the document is received by the audience. If they audience isn’t able to relate with the document visually, they start to become less interested in the document, and your directions or FAQ could be lost.
Even though we will be mostly focusing on imagery it’s still somewhat intriguing to learn about how images grasp people’s attention and how we perceive certain pictures with closure. I can’t quite think of anything in my field that would deal with closure, but when we see logos and images, closure is all around us and it’s what makes certain images be engraved into our minds compared to other logos or images.
This was just a brief introduction and even though I may not have the design background as a lot of other people, I look forward to what will come during this semester.
The group I decided to look at when I was analyzing non-profit in Fargo’s social media strategies, was American Gold’s Giving Hearts Day 2013 video. The video, which was very short (1:00 long) showed children of all ages having fun, smiling, and doing gymnastics.
This video is fine, because it shows exactly what American Gold Gymnastics is all about, but other than that, you didn’t get to see much about American Gold or Giving Hearts Day. I have to criticize their social media approach, because on their YouTube video, they didn’t have a link to their Facebook page, and they don’t own a Twitter page.
I don’t think that them not owning a Twitter page is a terribly bad thing, but it wouldn’t hurt to have one. Their Facebook page is where I believe they shine for social media. They had multiple posts about Giving Hearts Day which made it very easy to share their posts for friends to see. Also, they promoted it a few times, so more people were able to see on their group page. I’ve also noticed that they update the page a lot with other results, so their Facebook presence is good. If they would add a Twitter, I believe they could add #Fargo to their information and it could get them noticed through people who are searching certain hashtags. Overall, by just judging their Facebook presence, I believe they are off to a good start, but like any other organization, they could improve.