Philosophy of Social Media Essay 1

The philosophy of Social Media to me seems to be an easy concept, and that is to be “social.” Social Media for Social Good explains this perfectly, because in every chapter it talks about how we should be connected and active. For example, on page 78 it talks about how you should have more than one administrator for your page. I believe this is very important, because if you’re managing a massive page or even a small one, using multiple social media websites can be a daunting task and making sure you are able to talk with your followers can take many hours if it’s a single person.

Communicating with your followers is a huge part of social media, and it’s what makes people check your page more often, because they feel like they’re talking to a person instead of just listening to a bunch of ads. For example @createthegood on Twitter is a group for AARP members to see groups doing good work and keep their members connected. On top of this, if anyone tweets to them, they always tweet back. On page 96, it talks about “Don’t only tweet your own content”, and this is important, because if you’re retweeting other groups content they will most likely check out your page and hopefully retweet some of your tweets, and this only makes your audience much larger. Also, through this you build relationships with other groups who are doing something close to what you’re trying to achieve, and this will ultimately help you’re non-profit out.

Also, when dealing with Twitter, SMSG talks about the art of hashtagging. I see this art terribly used by a lot of business and non-profits. Hashtagging is there to “tag” your post so it can be grouped together with others like it. Unfortunately, though, I see twitter accounts use hashtags as additions to what they’re saying. Learning how to successfully use hashtags will get other people to use your hashtag, which will make tweeting to follower prospects much easier. You have to market your hashtag, and even though it might be very difficult at first, it will help you in the long run.

One thing, though, that I have a problem with SMSG is it talks about following 1:1. I can see how this will work with a smaller twitter account, but once you get to a higher twitter follower count, your Twitter feed will be almost 90% irrelevant spam. I do believe, though, that it is essential, because people feel that they’re friends with you, and will feel more at the same level, but I just think that your feed could get out of hand. Once again, though, this is where having multiple admins will come in handy, so you’re able to look over everyone’s tweets. This is still one problem I have on my personal Twitter which is probably making me into the “egoist.”

Personally, I see myself as a social tweeter, so I try to communicate with people as much as I can so they can see how I am personally. I believe when working with a non-profit this will benefit me strongly. I am not always so social when in person, but online I feel like my voice can be heard better, and I can get my point across. This is exactly how I look at social media with a non-profit. When using an organization twitter or Facebook, you want it to be fun, you don’t want people to feel like they’re reading from a robot. I think that if I can connect with people through social media while also giving fun, inventive updates about your events.

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Media Ecology in our World

Media ecology has been around for a while, but I believe it has been given a huge breath of air due to the influx of social media websites. Not everyone reads a newspaper or website to get news, and if you’re like me, and are addicted to my social sites, you probably get a lot of your news from Facebook and Twitter.

For example, if something is happening in our world, it will most likely be a trending topic. During the Fall semester, University of Texas at Austin and NDSU were subjects to bomb threats, and I didn’t have class that day so I slept in a little later than usual. When I woke up, though, everyone was talking about these bomb threats and I realized it was probably just more safe to stay in bed for a couple more hours. This is the great thing about social media, is that if there is news of any sort, people are bound to be talking about it on websites. Facebook isn’t always the best medium for this, because you usually only get a type of news from a select audience, but I believe Twitter is perfect for this, because you can see Trending Topics or search certain topics and people will for sure be talking about them.

Another thing I see in daily life with social media, is when I am watching TV. Every TV show you watch now has a “#hashtag” down in the bottom, because they want people talking about their show so that it gets more people interested. Also, some shows will show the stuff that you’re saying onto their program. Also, businesses are starting to use social media sites more and more. One time I went to a sandwich shop, and they said if I checked in on foursquare or tweeted about them I could get a free side. There really is no end to the madness of social media in our world and it is starting to take over our world.

PS: Didn’t Mansfield say to not link all of your social sites together and post the same statuses, because each one has a distinct audience! 😉

Stylin’

I really didn’t know how to talk about my kind of style in a organization way of thinking, so I looked up a blog post by Jason Falls on Social Media Explorer. He discusses the use of Twitter as a marketing tool and the different “voices” people or organizations can use it. Personally, I see myself using a conversationalist tone. In Facebook, Twitter, Texting, Blogs, or even in journal posts I have had to post for school. Yes, there are times to post that update about your organization and only make it informational, but a lot of people use Social Media for a more laid back appeal.

Personally, if you look at my tweets, you will notice that they are stupid thoughts or posts I have to my friends. This is the same way I have used Facebook and other social media sites. One of the main things I can do, is get people to notice things through humor, so I try and use that strength for a conversation started, and then hopefully get people hooked to a certain site through that. Also, my friends and I manage another Twitter account where we will keep the tone very conversational, but then will add a post about what we have added to our certain website just so people can keep updated, because they are mostly following our social media outlets for updates on our information.

I believe Conversational and Conversational Marketer are the two best ways to reach out, while utilizing a minimal part of the Broadcaster idea. No one will follow a Broadcaster unless it is a CNN or some type of news outlet, because they want to feel like they’re talking to someone other than just a robot who posts links. Or at least I do.

Social Media websites I have wasted my life with…

Hello fellow Electronic Communication 457 people. What’s up? Enough about you, let’s talk about me.

Computer’s have always been a part of my life because being a child of the butt end of the 80’s, I have learned what it has felt like to be computer dependent, especially growing up in a house that had a blocky, ugly Macintosh computer when I was about 4. I can’t remember how old I was when I got my first website, but I remember still having to connect to the phone line to be able to check it, and this website, I believe, was “Expages.com”. I am not totally sure, because it has been forever, but it was a service where you could make basic HTML websites and you could link your friends or other cool websites that you found. Mine, I remember, was mostly a website that was linked to sites that helped you find HTML coding help and friends that I had met. During this time, I felt that it was very limited to what you could accomplish, so I decided to open a Geocities website. The problem, though, I was the only real big nerd out of all my friends so I couldn’t get them to make the switch over to Geocities and that website quickly died out. I believe the first time I actually took social media completely serious was in middle school. During this time, I had a xanga page and a Myspace page. Last time I checked both of these pages are still up, but I don’t use them anymore. Xanga was what a lot of the kids in my city used (Bismarck) and so we could all write about our days and people would comment on this. Myspace was more of the place where I would write comments on girl’s pages I had no chance with and where I could find out about bands and music shows in the area. I’ve also used websites like Tumblr, Dailybooth, last.fm, and others that I can’t think of right now.

Right now there are two major websites that are brought up whenever anybody mentions social media. These, obviously, are Facebook and Twitter. According to Facebook, I have been using it since December 9, 2006. Lately I haven’t been using Facebook as much and would probably delete it if I wouldn’t lose contact with all of the people I met while living in Seoul, South Korea. I guess for now I will keep it, until they make me mad. Feel free to add me at http://www.facebook.com/brockazure if you would like. I don’t really post much except for pictures I get caught in when out with friends. I started using Twitter in 2007 or 2008. Since then, I have deleted it and brought it back multiple times, but now it is the site I use the most. For some reason the concept of “micro-blogging” is very appealing to me, because I don’t have to put a lot of work into what I am going to say.  I have multiple Twitter accounts that I manage at the moment, but you can follow my personal at https://twitter.com/theycallmebrock. I apologize in advance, though, because I have a pretty crude humor and it might come out in some of my tweets, but I will try to tone it down from now on!

Those are the main sites I use at the moment. I have Google+ and LinkedIn accounts too, but I don’t ever check them, because Google+ is a barren wasteland (but I will use it for this class) and I haven’t tested the LinkedIn waters yet.

Well, here is the breakdown of my social media history and I look forward to this class!