North Dakota Non-Profits

The group I decided to look at when I was analyzing non-profit in Fargo’s social media strategies, was American Gold’s Giving Hearts Day 2013 video. The video, which was very short (1:00 long) showed children of all ages having fun, smiling, and doing gymnastics.

This video is fine, because it shows exactly what American Gold Gymnastics is all about, but other than that, you didn’t get to see much about American Gold or Giving Hearts Day. I have to criticize their social media approach, because on their YouTube video, they didn’t have a link to their Facebook page, and they don’t own a Twitter page.

I don’t think that them not owning a Twitter page is a terribly bad thing, but it wouldn’t hurt to have one. Their Facebook page is where I believe they shine for social media. They had multiple posts about Giving Hearts Day which made it very easy to share their posts for friends to see. Also, they promoted it a few times, so more people were able to see on their group page. I’ve also noticed that they update the page a lot with other results, so their Facebook presence is good. If they would add a Twitter, I believe they could add #Fargo to their information and it could get them noticed through people who are searching certain hashtags. Overall, by just judging their Facebook presence, I believe they are off to a good start, but like any other organization, they could improve.

Who do I want to be on the internet?

The question seemed somewhat broad, but I hope I can answer it in the best way.

When I look at my history of who I was on the internet, it was usually just someone who used this as a tool to stay in touch with family and friends while also meeting new people through social media and games. Lately though, I am starting to see that the internet is a way more useful tool, especially in the business world.

One of the biggest things I look at when dealing with social media and the internet in general, is how useful it can be when dealing with businesses and organizations. For example, I look at businesses like Warby Parker, who use their Twitter and Facebook accounts for customer service outlets. (https://twitter.com/WarbyParkerHelp) This is one reason why I want to learn more about social media, because me and my friends have been thinking about business ideas and realize the importance of social media in the future as a viable way to reach out to customers.

If you look at how Warby Parker, an eyeglasses manufacturer, uses their social media accounts, it is impeccable. I’m not completely sure on what their method is, but by the looks of it, through Twitter they will just search their name “Warby Parker”, and if anyone has a question on any of their products, they’ll have one of their interns managing their account send a tweet(s) to the person asking. This is actually how I found out more about them, because I felt like they were reaching out to me, instead of me having to go out and look for them. Also, one thing that that Mansfield discusses in Chapter One of “Social Media for Social Good” is that you have to be personal. Being personal with who you are trying to interact with makes it seem like you are talking to a real person or friend instead of just a computer on the internet.

Personally, there are a lot of things I wanted to use the internet with, especially with social media. After experiencing with it for years now, I finally see that it is more than just connecting with friends, but it can also be used for connecting with customers or donators, in a friendly manner.