The group I decided to look at when I was analyzing non-profit in Fargo’s social media strategies, was American Gold’s Giving Hearts Day 2013 video. The video, which was very short (1:00 long) showed children of all ages having fun, smiling, and doing gymnastics.
This video is fine, because it shows exactly what American Gold Gymnastics is all about, but other than that, you didn’t get to see much about American Gold or Giving Hearts Day. I have to criticize their social media approach, because on their YouTube video, they didn’t have a link to their Facebook page, and they don’t own a Twitter page.
I don’t think that them not owning a Twitter page is a terribly bad thing, but it wouldn’t hurt to have one. Their Facebook page is where I believe they shine for social media. They had multiple posts about Giving Hearts Day which made it very easy to share their posts for friends to see. Also, they promoted it a few times, so more people were able to see on their group page. I’ve also noticed that they update the page a lot with other results, so their Facebook presence is good. If they would add a Twitter, I believe they could add #Fargo to their information and it could get them noticed through people who are searching certain hashtags. Overall, by just judging their Facebook presence, I believe they are off to a good start, but like any other organization, they could improve.
Brock Azure 